Event: Art as an Asset

On December 18, 2024, Flowspace partnered with Sofitel Brussels Europe to host "Art as an Asset: Balancing Financial, Emotional, and Cultural Returns," an exclusive panel discussion designed to explore the intersection of art, investment, and corporate identity. The event welcomed representatives from 10+ companies in law, finance, consulting, and real estate, fostering a dynamic dialogue on the evolving role of art in business.

The panel featured renowned industry experts, each bringing a unique perspective:

• Christophe Billard, a leading corporate art consultant, and ex-Societe Generale Japan CEO provided insights into the strategic and cultural significance of corporate art collections, emphasizing their role in shaping brand identity and workplace engagement.

• Stéphanie Bliard, founder of Cercle d’Art Contemporain and Young Art Club, shared her expertise on engaging new generations of collectors and the cultural value of contemporary art.

• Eugenia Durandy de Naurois-Turgot, a curator and art advisor, moderated the discussion, guiding conversations on how art serves as both an emotional connection and a viable investment strategy.

Set against the backdrop of the Chromatic Dreams exhibition, which explored themes of transformation through color and materiality, the event reinforced Flowspace’s mission of integrating art into unexpected luxury settings. This collaboration not only enriched the Sofitel experience but also positioned the hotel as a cultural hub, fostering meaningful engagement between the corporate and art worlds.